Independent MP Zali Steggall wants everyone in parliament to commit to a code and promise not to publish ads that are deceptive, or misleading.

“One of the points that the Australian Institute is calling for is truth in political advertising and I’ve certainly been calling for it in the absence of political will by the government and the opposition,” she said.

“(The Ethical Political Advertising Code, which is a pledge by me, will carry that mark on my advertising that my claims will be and the code principles that the claims will be accurate, not misleading or deceptive.

“They will be precise and substantiated (and) all claims must be supported by valid, reliable and precise evidence, and three that they be credible.

“Advertised ads must only use genuine and accurate endorsements and will not use deepfakes or AI.”

Ms Steggall said she will be writing to her colleagues in parliament,  the leader of the opposition, the Prime Minister, the leader of the Greens and her colleagues on the crossbench to commit to this code, because “the Australian public should know the absence of commitment to this code means they want to keep open the loophole to lie to you.”

Telling the truth in your political ads. What a concept. Will be very interesting to see who decides to not back this idea.