It’s that time of the election campaign where political parties start pushing merch on people.

This from Labor has gone over like a lead balloon.

The text on the shirt says:

‘This is Australia. We eat meat. We drink beer. And we love Medicare.’

It’s a rift on a conservative US slogan (since co-opted by the far right):

“This is America. We eat meat, we drink beer, we own guns, we speak English. If you don’t like it, leave.”

The Labor version is being slammed online and for good reason.