Scott Morrison’s former advisor, turned gas industry shill Andrew Carswell is speaking to Afternoon Briefing about he doesn’t believe that voters, or ‘soft voters’ align Peter Dutton with wealth.

I don’t think voters are fully aware of Peter Dutton’s wealth, and frankly, Anthony Albanese’s wealth as well. I don’t think it cuts through. I’m sure it does in media land and those that are engaged in politics day to day. Soft voters wouldn’t align Peter Dutton with someone who is significantly wealthy.

So it might come as a surprise for Carswell to learn that this has come up in focus groups – people do understand it, even if they don’t have the numbers.

Scott Morrison is advising on this campaign, which might be why you are also seeing a lot more of Dutton’s family – Morrison was a true believer in bringing family in to his work to present himself a certain way – and suddenly, you are seeing Dutton the Dad everywhere. That’s entirely by design.