What about the legal challenges that are already being floated?
Anthony Albanese:
We want this to be cooperative. We make this point – social media does have a social responsibility and they also need a social license so there will be demand from the community for social media companies to engage constructively. We don’t do this easily. What we do though is respond to something that is needed here. We said, when I stood here with Minister Rowland last December – or November of last year – we acknowledged that this is not going to be simple or easy to go back to the previous question, some of this will be inevitably a work in progress, a response. If people are trying to get around it, how do we then respond?
But what we know is that social media does have more information about what [journalist] does than some people who are perhaps your close friends. They know where you go, who you talk to, what you’re interested in.
They do keep that information and during the election campaign, if they could identify for political parties in order to encourage us to invest on their platforms, on an issue like child care, identifying women between a particular age in a particular seat, in a particular demographic, with particular post codes, then they can help out here too. They can use the capacity which we know that they have.